Report on Participation in Fair Trade City Kumamoto 15th Anniversary Event

This report details my participation in the "Fair Trade City Kumamoto 15th Anniversary Event," held from May 16th to 17th, 2026. This event served as a valuable opportunity to reflect on the journey and future prospects of Fair Trade City Kumamoto, a pioneer in fair trade activities in Japan, as it celebrated its 15th anniversary.

Fair Trade City Kumamoto 15th Anniversary Symposium

Event Overview

• Date: May 16, 2026

• Venue: Kumamoto City International Exchange Center

Symposium Content

During the symposium, we had the privilege of hearing invaluable insights into the process that led to Kumamoto becoming the first certified Fair Trade Town in Japan. Particularly striking was the story of Ms. Shoko Akashi, the representative, and Mr. Toshihisa Nagasaka of the Zushi City Fair Trade Town Association. In 2010, when no Fair Trade Towns existed in Asia, they established the Japan Fair Trade Forum (General Incorporated Association) with a strong desire to achieve the first certification in Japan.

Furthermore, the background behind the inclusion of "contribution to regional revitalization" as a unique Japanese certification criterion was shared. This provided a profound learning experience on the distinct approach to fair trade in Japan, which emphasizes strong ties with local communities.

I was deeply moved by their remarkable resilience and forward-thinking initiatives. Despite experiencing the devastating loss of their cafe and home, which served as their base of operations, during the Kumamoto Earthquake, they achieved a remarkable recovery. This led to the establishment of the "Fair Trade Museum Kumamoto," the first of its kind in Japan, which now serves as a place where fair trade can be experienced and felt more intimately. I express my sincere respect for their indomitable spirit and their vision for the future.

On the day of the event, the following lectures and sessions were also held, allowing for a deeper exploration of fair trade from multiple perspectives:

•  Keynote Lecture by Mr. Toshihisa Nagasaka

"What is Fairness? - The Most Important Word in the 21st Century"

•  Lecture by Mr. Hiroshi Uchiyama, Representative Director of the Japan Fair Trade Forum (General Incorporated Association)

"Trends in Fair Trade Across Japan"

•  Panel Session

"Introduction to Kumamoto's Local Fair Trade Initiatives"

On the first floor of the venue, numerous booths showcased and sold fair trade products, offering visitors a valuable opportunity to interact with the products and learn about the stories behind them.

Fair Trade Museum Kumamoto Opening Event

Opening Celebration Reception

• Date: May 17, 2026

• Venue: Hotel Nikko Kumamoto

At the reception, I had the opportunity to interact with fair trade town stakeholders from across the country, exchanging views on initiatives and challenges in their respective regions. Additionally, fair trade ice cream, planned and developed by students, was served. This product, made with fair trade brown sugar and Kumamoto-grown citrus, was particularly impressive for its strong regional character. The active involvement of the next generation of students filled me with hope for the future of fair trade.

"wish poem" Workshop

At the Fair Trade Museum Kumamoto, I also participated in the "wish poem" workshop led by Mr. Nagasaka. The workshop began with a mini-live performance by Isa from the music unit "Oto no Wa Music," creating a warm and friendly atmosphere. Participants shared their visions for "what kind of Fair Trade Museum they wished for," connecting ideas through dialogue and presenting themes summarized by each group.

Throughout the venue, there was a shared desire to "spread fair trade" that transcended generations and positions, creating a very warm and positive space. I personally shared my wish for "a museum where visitors connect with each other and naturally feel compelled to share 'ethical' and 'fair trade' with those around them." Furthermore, the active participation of over 10 students in supporting the operation was particularly impressive, highlighting the proactive engagement of the next generation.

Conclusion

Through this 15th-anniversary event, I gained significant insights and inspiration from the people of Kumamoto, who are dedicated to promoting fair trade not as a "special activity" but as a "culture rooted in the daily life of the community." I extend my heartfelt gratitude to all involved.

Reported by: Akiko Hirano (Representative Director) Date: May 19, 2026