Each of us should be aware of social issues and think about what we can do to solve them through our daily shopping.This is the first step toward ethical consumption. Why don't you join us in creating a better future?

For a just society free from poverty and exploitation. For the right of children to be free from poverty and to receive an education without being forced to work. To make more people aware of international efforts that have many benefits, including gender equality. To restore a global environment where people can continue to live. We will continue to promote fair trade.

Kamakura, an SDG Future City, we aim to create a society where each citizen respects and supports each other, recognizes diversity, engages with society in the way they wish, and can live their own lives with peace of mind throughout their lives. To this end, we aim to become and remain a certified Fair Trade Town.

The Kamakura Ethical Lab will examine the various issues behind the future of coffee and what we can do to help. As a first step, we would like to introduce “Fair Trade Kamakura Blend,” a coffee roasted in Kamakura that was made possible through collaboration between industry and regional development.